BRAND MANIFESTO
Leather Products That Will Last for Years
New Loco Craft does not produce leather goods for fast consumption; it creates products that will be used for many years, gain character over time, and become special to their owners.
Every product is prepared with conscious choices, from leather selection to cutting, from stitch preparation to edge finishing, and from final inspection to special packaging.
Our models are designed not according to temporary trends, but with a lifelong use philosophy. Our aim is to produce items that not only look beautiful but also gain value over the years and carry a story with their user.
Vegetable Leather from LWG Certified Suppliers
We use carefully selected vegetable-tanned leathers in our products. We make sure to source our leathers from LWG certified suppliers.
Vegetable-tanned leather is a special type of leather that retains its natural structure, becomes more beautiful with time, and develops its own unique character according to usage habits.
These leathers do not wear out over the years; they gain a patina when used correctly. The color tone deepens, the surface character develops, and a unique look specific to the product owner emerges.
A Choice in Every Detail
When you take a close look at a New Loco Craft product, you'll notice four deliberate craftsmanship choices.
3.85 mm French-Style Punch
The stitch holes are made with a 3.85 mm French-style awl, providing an elegant and balanced look. This detail ensures that the stitch line appears more aesthetic, neat, and premium.
Double Punch Stitch Preparation
The front and back surfaces of the leather are prepared with equal care. This ensures that the stitching appears clean, neat, and aesthetic not only on the front but also on the back.
Meisi Japanese Dry Waxed Thread
We use Japanese-made Meisi brand dry-waxed polyester thread in the stitching. With its durability and elegant appearance, it supports the long-lasting structure of the product.
Tokonole Natural Edge Finish
The edges are finished with Tokonole for a natural finish. Instead of a plastic or artificial coating feel, a refined finish that makes the leather edges smoother, cleaner, and more durable is preferred.
A Model Is First Lived, Then Produced
Crafted with premium leather, robust workmanship, and a minimalist aesthetic, New Loco pieces are designed not just for daily use, but for a long-lasting experience. Each product embodies the character of handmade artistry and the natural beauty of genuine materials.
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